A campaign to empower women is launched in Egypt:
It’s time to stand up against inequality and chase your dreams. That is the message of a new campaign by the National Council for Women in coordination with Egypt branches of the UN Population Fund, UNDP, UN Women, and the Swedish Embassy in Cairo.
In a series of videos, Egyptian women are urged to not let their gender stand in the way of their dreams. Using the motto ‘ماتخليش ال’ة’ تربطك ال’ة’ (Don’t let the ‘Teh’ tie you down) and #سر_قوتك (#TheSecretofYourPower), women are also urged to stand up to sexual harassment and not be ashamed of their gender. ‘Teh Marbouta’ is an Arabic letter that is normally ended to word endings to make the word a feminine noun.
The campaign, which also consists of photographs and messages urging women to share their stories, is aimed at providing women greater confidence and showing that being a woman or being feminine (as shown by the Teh Marbouta) should not be an obstacle.
In one video, multiple women wearing different attire, are harassed by men as the walk down a busy Cairo street.
‘A lot [of women] face harassment everyday, and everywhere. What is the solution? Not going to work? Not going to school? Not going to university?’ asks the narrator in the video, which is among a series being aired on television.
‘No. Raise your head and don’t be afraid. You’re not [in the] wrong. You’re right. Don’t let the ‘Teh Marbouta’ tie you.’
The videos can be viewed at these pages: